Figures from moneysupermarket.com show that the recession prompted more retailers, restaurants and service provides to offer special reductions on their prices in order to encourage customers to loosen their grip on the purse strings.
It added that despite the nascent economic recovery, shoppers are showing "no intention" of giving up their discounts.
On average, consumers search online for special deals coupons six times a week, with 20 per cent of adults admitting to becoming voucher addicts.
UK shoppers typically use at least one money off slip every three weeks, with those living in London getting discounts every fortnight.
The site said that customers are saving an average of £55 a month using vouchers and online discount codes, with one in seven reducing their spending by as much as £100.
Sian Harrison, moneysupermarket.com's voucher expert, said: "With hundreds of new offers going live every week, canny consumers are set to reap record savings."
According to research by Santander, 84 per cent of women and 77 per cent of men are looking to cut their spending as a result of the recession.
Monday, April 26, 2010
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